Pomelo all set to launch its debut micro-retail store in Singapore
Date: 2018-06-29   Author: Pankaj Singh  Category: #market

Pomelo all set to launch its debut micro-retail store in Singapore

Pomelo Fashion, the Thai fashion site will be expanding its online-to-offline business framework with the opening of its retail store in Southeast Asia. Sources revealed that Singapore is being elected as the destination for the first micro-retail store by the Bangkok based company that holds JD.com as one of its investors.

In 2017, the Chinese e-commerce operator, JD.com led a USD 19 million investment round. Other investors in the round included Hong Leong Group, 500 Startups, and Jungle Ventures.

David Jou, Pomelo CEO and co-founder commented on the current endeavor of the company and said that online fashion benefits from not having to display the entire catalogue but is also plagued by the disadvantage of returns if the clothes do not fit or fail to look good. He said that online-offline model helps in cutting down on the return problem as customers will only be buying what they like and have tried on.

Pomelo is one of the series of companies that are promoting the online-to-offline business, a trade strategy that is designed to blur the lines between online and offline retail and increase the conversion from browsing to buying. Online retailers like Pomelo are betting on drawing customers to make purchases in physical stores or complete their online shopping post checking out their items at brick-and-mortar stores.

At present Pomelo has two micro-retail sites in Bangkok and has identified 800 other locations that can constitute as potential sites for micro retail stores in Thailand. The company has rented smaller spaces in prime shopping districts with high traffic to ensure that customers can conveniently visit the offline stores.

Other online retailers like Alibaba Group of China have used this strategy which is being termed as New Retail. For instance, in its Hema supermarkets, Alibaba lets shoppers place orders for seafood online and pick them up later on. Amazon is also following a similar strategy in U.S. with its network of Whole Foods stores. 



About Author


Pankaj Singh

Pankaj Singh

Pankaj Singh Develops content for Algosonline, Market Size Forecasters, and a couple of other platforms. A Post Graduate in Management by qualification, he worked as an underwriter in the UK insurance domain before deciding to switch his field of profession. With exp...

Read More

More from Pankaj


Post Recommendents

Global and Regional Request for Proposal (RFP) Software Market Research 2020 Report | Growth Forecast 2025
Author: Sachin Pashte

The latest trending report Global Request for Proposal (RFP) Software Market to 2024 available at MarketStudyReport.com is an informative study covering the market with detailed analysis. The report will assist reader with better understanding and...


New Opportunities in Corporate Performance Management (CPM) Software Market 2020 Growth, Segmentation
Author: Sachin Pashte

Global Corporate Performance Management (CPM) Software Market 2019 Includes Market Size, Share, Trends, Growth, Demand, Supply, Application, Segmentation, Opportunity, Market Development, Production, Capacity Utilization, Supply, Analysis and Fore...


Global Web Content Filtering Market - Growth, Trends and Forecast (2020 - 2025)
Author: Sachin Pashte

Global Web Content Filtering Market Report is a systematically conducted exhaustive study of the worldwide Web Content Filtering industry. The aim of the Global Web Content Filtering Market report is to assist novice as well as seeded players in g...