Australian beverage makers commit to curb sugar content by 20% by 2025
Date: 2018-06-26   Author: Satarupa De  Category: #news

Australian beverage makers commit to curb sugar content by 20% by 2025

In the face of the spreading obesity epidemic in Australia, the continent’s leading beverage giants Coca-Cola and Pepsi have apparently pledged to reduce the sugar content in their soft drinks by almost 20% by 2025. Reportedly a review of the pledge would be evaluated by the Australian Beverage Council in a two-step process- first a 10% reduction in 2020 and the subsequent reduction by 2025.

The initiative has been criticized as an attempt by the big shots to skive off the sugar tax that has been imposed by the Australian Government to deter the over-consumption of sugary products. However, according to the CEO of Australian Beverage Council, Mr. Geoff Parker, this type of self-regulatory commitment by an industry as a whole is probably the first of its kind in Australia. 

The pledge does not necessarily imply that Australian beverage manufacturers would curtail the amount of sugar in their drinks, rather they are planning to increase the market share from low-sugar alternatives. In fact Coca-Cola Amatil, has already grown its portfolio in no-sugar or low-sugar drinks such as coffee and bottled water. For the record, quite influenced by the shifting consumer preference from sugary soft drinks to non-sugary beverages, the company’s sales of conventional fizzy drinks has fallen by almost 8.1% over the past two fiscal years. Similarly any increase in the volume of no-sugar and low sugar drinks sales would be counted under the pledge, as per the Australian Beverage Council.

For the uninitiated, a similar line of announcement had been made by U.S. beverage makers in the year 2014, committing to reduce the amount of beverage calories consumed per day by Americans by 20% by 2025. Akin to the same, these Australian beverage companies also seem to be focusing on reducing the amount of sugar content in every 100 ml of the beverage, rather than an absolute elimination of sugar from their production.



About Author


Satarupa De

Satarupa De

Satarupa currently works as a content writer at AlgosOnline. An electrical engineer by qualification, she worked for two years in the electrical domain before switching her professional genre. Following her childhood passion, she opted for a career in writing and now ...

Read More

More from Satarupa


Post Recommendents

Medical imaging firm Nanox raises $26M in a round led by Foxconn
Author: Saipriya Iyer

Nanox Imaging, an Israeli medical imaging startup, reportedly announced that it raised $26 million in an investment round, which was led by its strategic investor Foxconn. The total valuation of the company has reached...


Fitbit adds blood oxygen level monitoring feature in some devices
Author: Saipriya Iyer

Fitbit- a California based fitness wearables company has reportedly rolled out SpO2 sensors in its devices, enabling users to track their blood oxygen levels. In terms of percentage, between 95% to 100% of blood oxygen...


Modern Health closes $31 Mn funding led by John Doerr & Founders Fund
Author: Pankaj Singh

Modern Health, a startup company based in San Francisco, offering a comprehensive mental health platform for corporate employees, has recently closed a $31 Mn Series B funding round. It was led by Founders Fund and Joh...