Guess and Alibaba collaborate to unveil AI concept for fashion stores
Date: 2018-07-06   Author: Satarupa De  Category: #news

American clothing brand and retailer Guess, has recently teamed up with Alibaba, the Chinese e-commerce giant to bring forth the potential of artificial intelligence in the fashion industry. This partnership has apparently allowed the retailer to train and refine its FashionAI technology. In this regard, a concept store has been set up at Hong Kong Polytechnic University’s campus (PolyU), showcasing Alibaba’s Fashion Artificial Intelligence (FashionAI) technology. Reportedly, it would be open for public for three days in this month, from July 5th to July 7th

For the record, the FashionAI concept store would be featuring a range of Guess apparels and Alibaba’s advanced AI technology including magic mirrors, next-generation trial rooms, and smart racks. Allegedly, this concept store is built on Alibaba’s e-commerce existing platform Taobao. Users can check into store via their mobile Taobao QR code and all the in-store items would be displayed so that they can add any item they like directly into the Taobao cart.

Apparently, in a bid to change the retail experience for the offline customer, Guess entered into this strategic partnership with Alibaba’s FashionAI project, claim experts familiar with the matter.

Armed with an intent to seamlessly integrate online and offline commerce by exploiting the potential of artificial intelligence and data analytics, Alibaba has also integrated the FashionAI concept into its New Retail model, cite sources. Speaking of the partnership, the CEO of Guess’s China division has been quoted saying that through this collaborative approach, the company is trying to change the retail experience in sync with the customer’s changing behavioral pattern. According to Guess, the need to innovate in real time is the only factor that can drive the ultimate future of retail. Reportedly, the entire project was assimilated in just five months, subject to the strong bond between Alibaba and Guess.



About Author


Satarupa De

Satarupa De

Satarupa currently works as a content writer at AlgosOnline. An electrical engineer by qualification, she worked for two years in the electrical domain before switching her professional genre. Following her childhood passion, she opted for a career in writing and now ...

Read More

More from Satarupa


Post Recommendents

IHH Healthcare wins takeover bid of Fortis for RM2.34 billion
Author: Pankaj Singh

After winning a month-long war against domestic and international bidders, India’s Fortis Healthcare Ltd has unveiled that it has accepted an investment offer from IHH Healthcare Bhd. According to the sources fam...


Grab launches GrabFresh, penetrates on-demand grocery delivery market
Author: Saipriya Iyer

Grab a technology based company in Singapore, reportedly announced that it has decided to mark its presence in the on-demand grocery delivery industry. The firm plans to introduce its new app called GrabFresh in partne...


China looking to buy a majority stake in British nuclear power plants
Author: Pankaj Singh

China General Nuclear Power Group (CGN) is rumored to be interested in purchasing a majority stake in eight nuclear power plants in Britain, a deal that could be valued at around £4 billion (HK$41.71 billion). Th...