InMobi-Microsoft tie-up to help enterprises shift to mobile marketing
Date: 2018-06-28   Author: Satarupa De  Category: #news

InMobi-Microsoft tie-up to help enterprises shift to mobile marketing

InMobi, an India based mobile advertising and discovery platform, has apparently announced to have teamed up with Microsoft Corp. as a part of a technology collaboration, in a bid to help enterprises adopt cloud based platforms for mobile marketing techniques. Reportedly, InMobi would be shifting its platform to Microsoft Azure as its preferred cloud provider. The deal would also encompass go-to-market strategies that will prompt marketers to shift their ad advertising strategies to an always-connected world.

Incidentally, through this deal, InMobi would be launching its enterprise marketing platforms via InMobi Marketing Cloud. This patent Marketing Cloud, allegedly will provide marketers an overall 360 degree view of every customer via InMobi Customer Data Platform. This in effect, would ensure improved customer engagement, reaction, and feedback even from disparate channels. The main aim of the initiative is to increase the lifetime value and retention of the product. For the record, InMobi presently commands a mobile customer base of 1.6 billion.

As per experts’ opinion, the integration of Microsoft Azure in InMobi’s marketing platforms will deliver new ways of intelligent customer experiences and marketing insights to modern enterprises. Inked in an era of digitization where companies are constantly seeking new ways to improve the customer experience, the deal seems to be struck the right chord.

If reports are to be relied on, the collaboration, as a whole, would mainly focus on aiding organizations optimize their marketing strategies for the mobile world, by incorporating cloud, big data analytics, and artificial intelligence. According to the Indian mobile advertising giant, there has been a vivid shift in the marketing industry with advanced technologies and increased customer involvement.

Allegedly, both the parties are also looking for additional opportunities with the collaboration of InMobi’s Advertising & Marketing Cloud facilities with Microsoft Dynamics 365 on Microsoft’s Azure infrastructure.



About Author


Satarupa De

Satarupa De

Satarupa currently works as a content writer at AlgosOnline. An electrical engineer by qualification, she worked for two years in the electrical domain before switching her professional genre. Following her childhood passion, she opted for a career in writing and now ...

Read More

More from Satarupa


Post Recommendents

Asia Pacific Passive Fire Protection Materials Market will grow at 9.5% CAGR up to 2024
Author: Rahul Varpe

Based on the end-users, building & construction segment for passive fire protection materials market is projected to grow with CAGR of about 8.5% by 2024. This is attributed to strong persistence by regional regulatory bodies primarily in emer...


Tata Group in talks of acquiring a controlling stake in Jet Airways
Author: Ojaswita Kutepatil

Tata Group is reportedly inspecting Jet Airways’ books as the multinational corporation considers to grow its footprint in India’s growing air travel sector by potentially purchasing a stake in the cash-str...


Ring Main Unit Market is Projected to Reach USD 3 Billion by 2024
Author: Rahul Sankrityayan

Increasing investments in large scale renewable energy projects along with rigorous ongoing efforts toward the expansion of micro-grid network have significantly impelled ring main unit market commercialization. On account of the renewable energy ...