Upland Software to acquire marketing software business Kapost
Date: 2019-05-30   Author: Shikha Sinha  Category: #news

Upland Software to acquire marketing software business Kapost

Upland Software, a cloud-based enterprise work management software provider has recently acquired Kapost, a content operations platform provider. The new acquisition is an important addition to Upland’s Customer Experience Management & Enterprise Sales Enablement solution suites. The acquisition is also expected to add $15 million in annualized revenues and will be incremental to Upland’s adjusted earnings before interest, tax, depreciation and amortization (EBITDA) per share, reports source.

For the record, Kapost’s cloud-based content operation platform enables companies to manage their content marketing as a structured business process. The platform’s robust set of Application programming Interface (API), open architecture & collaborating capabilities help companies to plan better at all stages of content planning, production & distribution. The highly developed analytics enable organization to pinpoint loopholes in their content strategy, track content performance & measure ROI (Return on Investment).  Acquisition of Kapost is a go-to business strategy for Upland.

Jack McDonald, chairman & CEO of Upland Software was reportedly quoted saying that acquisition of Kapost brings in an experienced team, established enterprise customer base & sophisticated content operations platform to the company’s sales and marketing solutions.  The transaction is expected to take the company up to a $220 million annual revenue rate, he added.

As per credible sources, the purchase price paid in cash at closing for Kapost was $45 million and a $5 million cash holding is payable in a duration 12 months. Upland expects to generate annual revenue of $15 million with the new acquisition, out of which, $13.5 million is recurring and is liable to reductions for a deferred revenue discount, a resultant of GAAP (Generally Accepted Accounting Principles) purchase accounting, estimated approximately $2.2 million for the remaining of 2019. The acquisition, once fully integrated, will generate approximately $7 million in EBITDA annually.

Source credits: https://investor.uplandsoftware.com/press-release/upland-software-acquires-kapost-raises-guidance



About Author


Shikha Sinha

Shikha Sinha

Shikha currently manages the content team at AlgosOnline. An electrical & electronics engineer by education, she has prior experience in content & technology writing, content marketing, market research, and business development domains. Her other interests inc...

Read More

More from Shikha


Post Recommendents

Flexographic Printing Inks Market 2020 Analysis, Product Type, Application, Key Manufacturers, Regions and Forecast to 2024
Author: Rahul Varpe

Dec Research declares the publication of its latest research report, with the title ‘Global Flexographic Printing Inks Market’. This report sheds light on the analysis of the industry challenges, growth opportunities, industry threats,...


Advanced Polymer Composites Market Regional Outlook, Competitive Strategies, Segment Forecast By 2025
Author: Rahul Varpe

Dec Research declares the publication of its latest research report, with the title ‘Global Advanced Polymer Composites Market’. This report sheds light on the analysis of the industry challenges, growth opportunities, industry threats...


Electrical Steel Market Comprehensive Insights, Growth And Forecast 2020-2025
Author: Rahul Varpe

Dec Research declares the publication of its latest research report, with the title ‘Global Electrical Steel Market’. This report sheds light on the analysis of the industry challenges, growth opportunities, industry threats, as well a...