Zomato enters events industry with food carnival in multiple cities
Date: 2018-12-28   Author: Saipriya Iyer  Category: #news

Zomato enters events industry with food carnival in multiple cities

Zomato, an Indian food delivery and restaurant search startup, has announced that it is entering the events business with ‘Zomaland’, a multi-city food and entertainment carnival. Reportedly, this move would mark the company’s entry into the large-scale experiential events space.

The company said in a statement that the carnival would be bringing some of the top music artists and DJs, photo booths and carnival games, eateries and chefs together from across the nation. The carnival will also include a dedicated zone for the children and have street performances.

Gaurav Gupta, COO of Zomato, mentioned that the out-of-home food cooking theme or the restaurant channel would be dominant in the future and the company is trying to boost that as much as it can. Zomaland’s introduction is a step forward towards the company’s goal of better food for more people.

The company informed that this multi-city carnival would start in January in Delhi, then come in February to Pune and the following month in Bengaluru. Each of these cities would have over 100 eateries spread over 8 food zones and user registrations are open on the company’s app.

Zomato Live’s Global Head, Chaitanya Mathur, was quoted saying that though the company is starting out with only 3 cities, it would look to extend the experience to a lot more cities across the globe.

Reports show that Zomato has been engaged around various developments recently, which include drone-based food delivery, hiring and exit of top management, among others. The company has raised $653.8 million in funding so far over 11 rounds. The most recent one was a $210 million funding from Ant Financial, the Chinese Alibaba Group’s affiliate company.

Zomato has apparently been in fierce competition with Swiggy for leading the foodtech market, which is projected to increase at a compound annual growth rate (CAGR) of more than 12 percent from 2016 to 2021, as reported by TechSci Research, a market research firm.



About Author


Saipriya Iyer

Saipriya Iyer

Saipriya Iyer currently works as a content developer for AlgosOnline. A computer engineer by profession, she ventured into the field of writing for the love of playing with words. Having had a previous experience of 3 years under her belt, she has dabbled with website...

Read More

More from Saipriya


Post Recommendents

Endoscopy Market Report Regional Trends, Revenue & Forecast To 2024
Author: Rahul Varpe

Based on the research, the size of the overall Endoscopy Market was recorded at USD 26 billion in the year 2017 and is now projected to surpass around USD 40 billion by 2024.

The Endoscopy Market report has been evaluated in terms o...


Dermatology Devices Market is set to record 11.9% CAGR during forecast time
Author: Rahul Varpe

The size of the Dermatology Devices Market was accrued at USD 9 billion in 2018 and is presumed to accumulate over USD 20 billion by the year 2025. According to research, the Dermatology Devices Market is expected to grow with a CAGR of 11.9% duri...


By 2025, Biosensors Market is Expected to Record 31.5 Billion Doller Revenue
Author: Rahul Varpe

The Biosensors Market size was estimated at USD 18.6 billion in 2018 and is projected to surpass USD 31.5 billion by the year 2025.


During the period of 2019-2025, the Biosensors Market is anticipated to expand with a CAGR of 8%....