Digital Out of Home Market - Trends, Drivers, Challenges, and Vendor Analysis Through 2024
Date: 2019-02-01   Author: Ronak Bora  Category: #technology

Digital Out of Home Market - Trends, Drivers, Challenges, and Vendor Analysis Through 2024

Digital Out of Home Market size is anticipated to witness growth over the forecast timespan owing to enhanced technological revolutions in display technologies. Interactive and intuitive nature of touch screen displays is improving the customer buying experience and reducing the time consumption. Technologically advanced displays also provide improved viewing experience, thereby increasing the customer engagement.

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Emerging trend of online advertising is a major factor restricting the digital out of home market growth. Online advertising attracts consumer’ attention through customized advertisements as per the viewer’s choice and helps companies target specific audience. Moreover, involvement of large number of devices in the system requires smooth operability for enhanced functioning. Lack of interoperability standards between devices with the requirement of these displays to withstand robust conditions is anticipated to negatively impact the industry.

Based on application, the digital out of home market is classified into indoor and outdoor. The indoor segment is projected to witness growth over the forecast timespan. With rising consumer demand for enhanced displays and viewing experience in areas such as healthcare, hospitality and retail, a sharp increase in the demand for these displays in indoor environments is witnessed. The low ambient light in indoor environments and the increasing usage of media players and projectors further enhances the high resolution of these displays.

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The digital out of home market based on product can be segmented into billboards, street furniture, and transit. The billboards segment is projected to dominate the market owing to big advertising companies with huge marketing budgets investing in billboards to attract consumer attention. With the technological advancements followed by gradually declining prices of digital screens, digital billboards are gaining popularity across the globe. Billboards installed on roads, bridges, bus stops, and the sides of buildings ensure enhanced customer engagement, which is anticipated to fuel the digital out of home market growth.

North America holds the largest share in the digital out of home market due to its highly stable economy and fast adoption of latest advanced technologies. Rising demand for efficiency and accuracy in the retail domain coupled with the changing lifestyle of individuals in urban areas is driving the regional demand. Moreover, Asia Pacific is anticipated to witness the fastest growth in the digital out of home market over the forecast timespan. It can be attributed to its increased adoption in the financial services & insurance, banking, transport, entertainment, and retail sectors.

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Key players in the digital out of home market include NEC Display Solutions Ltd, Christie Digital Systems USA Inc., Scala, Broadsign International LLC, Aoto Electronics Co. Ltd, Mvix Inc., Deepsky Corporation Ltd., Daktronics, Clear Channel Outdoor Holdings Inc and Lamar Advertising Company.

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Global Market Insights, Inc., headquartered in Delaware, U.S., is a global market research and consulting service provider; offering syndicated and custom research reports along with growth consulting services. Our business intelligence and industry research reports offer clients with penetrative insights and actionable market data specially designed and presented to aid strategic decision making. These exhaustive reports are designed via a proprietary research methodology and are available for key industries such as chemicals, advanced materials, technology, renewable energy and biotechnology.



About Author


Ronak Bora

Ronak Bora

A graduate in Electronics Engineering, Ronak writes for AlgosOnline and carries a rich experience in digital marketing, exploring how the online world works from a technical and marketing perspective. His other areas of interest include reading, music, and sport.

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