GN-Google deal to bring streaming from Android to hearing aids
Date: 2018-08-19   Author: Ojaswita Kutepatil  Category: #technology

GN-Google deal to bring streaming from Android to hearing aids

Google and GN Hearing have reportedly announced their latest technology joint venture that would establish GN Hearing as the first company to facilitate direct audio streaming to hearing aids from Android devices. The deal focuses on using direct streaming to help hearing aid users of the newly introduced hearing device ReSound LiNX Quattro™ and Beltone Amaze™ in the next Android release, cite credible sources.

Seang Chau, Vice President, Google, claims that as per the WHO, more than 466 million people suffer from hearing disorders globally – a number that is predicted to reach 900 million by 2050. Amidst this scenario, the collaboration of GN Hearing and Google would devise a new specification for hearing aid device streaming on upcoming versions of Android based devices, he states.

GN Hearing and Google are expected to tentatively name the new hearing aid specification for Android smart devices as ASHA – Audio Streaming for Hearing Aids. ASHA would reportedly have low battery consumption, premium audio delivery with low latency.

For the record, GN is a market leader in smart audio technology, premium sound quality, and device connectivity. The company commenced operations in 1869, and aims to enhance life sound and develop significant solutions that influence lives with the ‘power of sound’.

Incidentally, GN is among the first few companies that manufactured digital hearing aids and later explored cloud-based ability to remotely fine-tune aids, to allow for adjustments in hearing aids across time zones and continents.

Anders Hedegaard, Chief Executive Officer, GN Hearing states that the company feels honored to become Google’s partner in the venture. Anders further added that this collaboration shows GN Hearing’s commitment towards innovation and customer satisfaction.

Sources familiar with the matter claim that users will be able to connect and track the hearing support so that they can use it to the fullest without the intervention of an intermediate gadget for audio streaming.



About Author


Ojaswita Kutepatil

Ojaswita Kutepatil

Ojaswita Kutepatil, a mechanical engineer by qualification, worked as a BDE and Technical Engineer before switching her profession to content writing. Currently, she works at AlgosOnline. as an Content writer, where she pens down write-ups pertaining to the market res...

Read More

More from Ojaswita


Post Recommendents

Lepidolite Market 2024 | Hallgarten and Company, SVS Chemical, Hangzhou J&H Chemical Company Limited, Lithium Australia NL and Univar
Author: Rahul Varpe

Global Lepidolite Market size is anticipated to witness a healthy CAGR during the forecast period. Lepidolite is mica mineral made of potassium, aluminum silicates and lithium. It is an ore of lithium which is usually violet colored, depending on ...


Emulsion Styrene Butadiene Elastomer Market 2024 | Lanxess, Sinopec, Goodyear Tire and Rubber company, CNPC and Zeon
Author: Rahul Varpe

North America, led by the U.S. emulsion styrene butadiene elastomer market size may witness steady growth. Rise in tire manufacturers along with increasing R&D spending  should drive regional growth. Increasing E-SBR demand in adhesives a...


An Inherent Overview Of Stand-Up Pouch Valves Market In Terms Of The Technological Advancements
Author: Rahul Varpe

Global Stand-Up Pouch Valves Market Size, Share and Forecast 2024 released By Global Market Insights, Inc. Report provides Market information about industry Top Key Players, Countries, Type and Application. This Strategy Consulting report also sta...