Snapchat partners with Amazon to roll out product search feature
Date: 2018-09-26   Author: Pankaj Singh  Category: #technology

Snapchat partners with Amazon to roll out product search feature

Snap Inc. has recently announced a partnership with Amazon for adding a new visual search tool for products, which will let users identify and purchase products from Amazon’s platform by using the Snapchat app’s camera. The Amazon-powered feature on the multimedia messaging app will initially be available to only a small number of Snapchat users, the company has revealed in its announcement.

Apparently, Snapchat will also enable users to scan bar codes to access product information and in addition to recognizing products directly, the messaging app will be displaying a product card with some general information. By tapping on the product information card, the Amazon app can be launched on their smartphone to let them place an order.

Sources close to the matter said that the multimedia messaging company wanted to make the announcement to everyone at the same time even though it will roll out this feature slowly. The Snapchat application had become the fastest way to communicate in social media circles and now it would be the fastest way to shop, the sources suggested.

Records show that the concept of visual product search is not entirely new, since Amazon has been offering similar features since 2009 while introducing book and CD search in its app. Later on it was seen that the e-commerce giant eventually rolled out visual search capabilities for additional items and is now offering the visual search feature for all the products.

Market analysts indicate that the investors of Snap Inc. seemed to be showing confidence in the partnership with Amazon and the new search feature of Snapchat, as the company stock prices surged about 3% after the news announcement, though the upswing was not enough to trigger a bull market. Industry reports show that the company’s stock has plunged more than 35 percent since the beginning of the year.



About Author


Pankaj Singh

Pankaj Singh

Pankaj Singh Develops content for Algosonline, Market Size Forecasters, and a couple of other platforms. A Post Graduate in Management by qualification, he worked as an underwriter in the UK insurance domain before deciding to switch his field of profession. With exp...

Read More

More from Pankaj


Post Recommendents

Medical Film Printers Market 2019 Analysis & Forecast to 2025 by Key Players, Share, Trend, Segmentation
Author: Partha Ray

This report studies the Global Medical Film Printers market status and outlook of global and major regions, from angles of players, regions, product types and end industries; this report analyzes the top players in global and major regions, and sp...


Massage Chair Market by Type, Application, Element - Global Trends and Forecast to 2025
Author: Partha Ray

Global Massage Chair Market report contains all study material about overview, growth, demand and forecast research report in all over the world. This report offers some penetrating overview and solution in the complex world Global Massage Chair i...


Generator Control Unit Market Incredible Possibilities, Growth with Industry Study, Detailed Analysis and Forecast to 2025
Author: Partha Ray

Global Generator Control Unit Market, 2019-2025 Market Research Report provides crucial statistics on the market status of the Global Generator Control Unit manufacturers and is a respected source of guidance and direction for companies and indivi...