HP Inc. is reportedly looking to enter the refurbished market for personal computers in India, in an effort to offer more affordable products. The company had recently launched mini-desktops in India starting at Rs. 19990 for students and education institutes, in a bid to push towards affordability.

Sumeer Chandra, MD for HP Inc. in India, claimed that the company is heavily focusing on the affordability to give the price value proposition in India and they are looking at the refurbished market in India which is very unorganized. He further stated that HP is looking to participate either by coming up with their own refurbished product or by providing an alternate product which could compete with the refurbished product.

Reports indicate that the company has about 32 percent of the market share in the PC segment as of June 2018 in India. Citing reliable sources, HP feels the adoption of computers will surge with the increase in broadband connectivity in future and would aim at first-time buyers like college students and Tier 2 and 3 cities’ customers.

Apparently, Chandra feels that the company could enter a price sensitive segment of a population, familiar with a smartphone but a first-timer when it comes to a computer, by entering the refurbished market. The company will rely on its vast network of support centers to repair and sell refurbished computers in India.

Chandra continued by saying that HP believes the increase in the willingness of customers could drive the product adoption if the company could provide a quality solution, since the refurbished market is quite large as it is providing devices at a reduced cost. The company is still in initial stages, exploring the market and has no detailed strategy plan or business model at the moment, he suggested.

For the record, Flipkart had recently launched a different website to sell refurbished electronics and the market is estimated to be worth around $20 billion in 5 to 6 years.