Toyota Motor Corporation, one of the acclaimed automotive industry behemoths, has declared that it would commence the testing of its self-driving electric vehicle range embedded with artificial intelligence technology in 2020. Experts predict that the AI tech will help Toyota to enhance driving user driving experience, in addition to helping the company generate a niche brand presence for its self-driving cars.

As per reports, the concept model of Toyota’s autonomous car embedded with AI, unveiled at the Consumer Electronics Show in Las Vegas, will be designed to conveniently interact with drivers, while simultaneously generating a database of user habits, emotions, and preferences, through deep learning.

With regards to EV manufacturing, Toyota has reportedly been facing tough competition from automobile developers and technology firms working in self-driving technology. The company may possibly invest close to USD 1 billion through 2020 for working on automated driving technology while exploiting artificial intelligence as a principal supporting tool. Toyota’s current concept-i prototype in fact, is a battery-electric vehicle, which can travel up to 300 kilometers with single-time charging. The vehicle has also been touted to encompass exceptional features, with the help of which it can monitor the emotions & alertness quotient of drivers through their body languages, actions, and voice tones.

Reportedly, through the information obtained from driver behavior, the newly built concept-i car, in all likelihood, may take over the driving tasks completely, when it estimates that the driver has been exhibiting tiredness and may not be able to drive safely. In a scenario where the automotive market has been facing a stiff challenge from the mobility sector with regards to vehicle ownership, Toyota’s incorporation of artificial intelligence in its vehicles is poised to strengthen its position in electric cars industry, cite experts.