YouTube, a video-sharing company, has recently announced the launch of YouTube Shorts, a short-form video experience service.

The new feature will initially be launched in India in the next few days, with an aim to considerably expand access and improve the product over time. This will enable Indian users to upload videos of up to 15 seconds by adopting a set of creator tools such as multi-segment camera, speed controls & timer, as well as a countdown feature. The multi-segment camera feature allows the combination of multiple video clips into a single short-form video. These tools offer the same video recording experience as that of TikTok and have the same features as Instagram’s Reels.

The feature will initially be made accessible via Android devices and eventually expand its offerings to the iOS devices. YouTube has reportedly cited that India will be the 1st market to gain access to YouTube Shorts. Following this launch, the company is planning to bring the feature to additional markets in the near future.

Apart from the recent feature, the video-sharing company is expected to unveil a new watch experience that will enable users to swipe vertically through YouTube Shorts. It has already added a row on the homepage to watch short videos. This recently enhanced new watch experience will provide a seamless experience for users in discovering new short videos.

Furthermore, the company will feature multiple tracks from Believe Digital, T-Series, and other partners. It is also collaborating with several publishers, labels, and music artists to add more content to the YouTube Shorts’ catalog.

Rival social platforms of TikTok are currently focusing on attracting TikTok users due to its potential exit from the U.S. operations. Snapchat, Instagram, and YouTube, for instance, are presently eyeing this market to gain maximum advantage from the instability of the Chinese video-sharing service. Triller, Dubsmash, and Byte, among other TikTok competitors, have also recently gained new customers.

Source credit:

https://techcrunch.com/2020/09/14/youtube-launches-its-tiktok-rival-youtube-shorts-initially-in-india/